Never? Really?

 There's a TV commercial* recently that says:

"You can never have too much of a good thing."

I hate to say always but did someone change
the definition of too much and not tell me?

* I do not remember what they were selling.

...

"If you wish to be free of a negative habit of the mind intentionally practice its opposite."

~ Patanjali from the Yoga Sutras.

I don't think he was talking about Always Never.